--- title: "Articles by Evan Dechtman | HEARD Blog" description: "Read expert marketing insights from Evan Dechtman, Founder & Digital Marketing Strategist at HEARD Marketing." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "MarketingAgency", "@id": "https://heardmarketing.io/#organization", "name": "HEARD Digital Marketing", "alternateName": [ "HEARD Marketing", "HEARD" ], "url": "https://heardmarketing.io", "logo": { "@type": "ImageObject", "url": "https://heardmarketing.io/og-image.jpg", "width": 1200, "height": 630 }, "image": "https://heardmarketing.io/og-image.jpg", "description": "Denver-based digital marketing agency helping local service businesses get found online through SEO, build trust through review management, and get booked through lead automation.", "slogan": "Get Found. Get Trusted. 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6, "name": "Blog", "url": "https://heardmarketing.io/blog" }, { "@type": "SiteNavigationElement", "position": 7, "name": "About", "url": "https://heardmarketing.io/about" }, { "@type": "SiteNavigationElement", "position": 8, "name": "Contact", "url": "https://heardmarketing.io/contact" }, { "@type": "SiteNavigationElement", "position": 9, "name": "Consultation", "url": "https://heardmarketing.io/consultation" } ] }, { "@context": "https://schema.org", "@type": "Person", "@id": "https://heardmarketing.io/#evan-dechtman", "name": "Evan Dechtman", "jobTitle": "Founder & Digital Marketing Strategist", "description": "Evan Dechtman is the founder of HEARD Digital Marketing, bringing over 25 years of experience in Local SEO, Marketing Automation, and digital growth strategies. His mission is to help local businesses get found, get trusted, and get booked through proven, results-driven marketing systems like Booked & Reviewed™.", "url": "https://heardmarketing.io/blog/author/evan-dechtman", "image": { "@type": "ImageObject", "@id": "https://heardmarketing.io/blog/author/evan-dechtman#person-image", "url": "https://heardmarketing.io/evan-dechtman-headshot.png", "contentUrl": "https://heardmarketing.io/evan-dechtman-headshot.png", "caption": "Evan Dechtman - Founder & Digital Marketing Strategist", "name": "Evan Dechtman Headshot", "description": "Professional headshot of Evan Dechtman, Founder & Digital Marketing Strategist", "width": 400, "height": 400, "encodingFormat": "image/png" }, "knowsAbout": [ "Local SEO", "Marketing Automation", "Google Business Profile Optimization", "Review Management", "Lead Generation" ], "sameAs": [ "https://www.linkedin.com/in/evan-dechtman/" ] }, { "@context": "https://schema.org", "@type": "ImageObject", "@id": "https://heardmarketing.io/blog/author/evan-dechtman#person-image", "url": "https://heardmarketing.io/evan-dechtman-headshot.png", "contentUrl": "https://heardmarketing.io/evan-dechtman-headshot.png", "name": "Evan Dechtman - Founder & Digital Marketing Strategist", "caption": "Evan Dechtman - Founder & Digital Marketing Strategist", "description": "Professional headshot of Evan Dechtman, Founder & Digital Marketing Strategist. Evan Dechtman is the founder of HEARD Digital Marketing, bringing over 25 years of experience in Local SEO, Marketing Automation, and digital growth strategies. His mission is to help local businesses get found, get trusted, and get booked through proven, results-driven marketing systems like Booked & Reviewed™.", "width": 400, "height": 400, "encodingFormat": "image/png", "representativeOfPage": false } ] --- [](https://www.facebook.com/spaheard)[](https://instagram.com/feedbackheard)[](https://www.linkedin.com/in/heardmarketing/) [About](/about)[Contact](/contact) [![HEARD Digital Marketing, Denver Local SEO and Lead Generation Agency](/assets/heard-logo-Be3bnbS-.png)](/) Services [ SEO & Local SEO Show up in Google search & Maps ](/services/local-seo)[ Reviews & GBP Build trust & manage reputation ](/services/review-management)[ Lead Generation Convert visitors into clients ](/services/lead-generation)[ Paid Advertising Google Ads & Meta campaigns ](/services/paid-advertising)[ Website Development Convert-ready local websites ](/services/website-development)[ Analytics & Reporting Data-driven decisions ](/services/analytics-reporting)[ View All Services → ](/services) Industries [ Dental ](/dental-marketing)[ HVAC ](/hvac-marketing)[ Med Spa ](/med-spa-marketing)[ Plumbing ](/plumbing-marketing)[ Legal ](/legal-marketing)[ Automotive ](/automotive-marketing)[ Beauty & Wellness ](/industries/beauty-wellness)[ View All Industries → ](/industries) [GEO / AI Search](/geo-ai-search)[Results](/results)[Our Guarantee](/why-we-guarantee) Resources [ Growth Hub Free guides & playbooks ](/resources)[ Blog Marketing articles & strategies ](/blog)[ Newsletter Weekly marketing tips ](/newsletter)[ Portfolio See our client work ](/portfolio)[ Missed-Call Text-Back Never lose a lead to voicemail ](/missed-call-text-back) [Book a Call](/consultation)[](tel:+13033448100) 1. [Home](/) 2. [Blog](/blog) 3. Author: Evan Dechtman [![Evan Dechtman - Founder & Digital Marketing Strategist](https://heardmarketing.io/evan-dechtman-headshot.png)](/about) # Evan Dechtman Founder & Digital Marketing Strategist Evan Dechtman is the founder of HEARD Digital Marketing, bringing over 25 years of experience in Local SEO, Marketing Automation, and digital growth strategies. His mission is to help local businesses get found, get trusted, and get booked through proven, results-driven marketing systems like Booked & Reviewed™. Local SEO Marketing Automation Google Business Profile Optimization Review Management ## Articles by Evan Dechtman(33) [ SEO ### What Is Answer Engine Optimization (AEO) and Why Your Business Needs It Now Search is changing fast. AI tools like ChatGPT, Google AI Overviews, and Perplexity now answer questions directly — without sending users to your website. Here's how to get cited. Jun 25, 2026 6 min ](/blog/what-is-answer-engine-optimization)[ Lead Generation ### Why Speed to Lead Matters More Than Your Ad Budget Most local businesses spend thousands on ads but lose leads because they respond too slow. Here's why speed to lead matters more than your ad budget. May 27, 2026 6 min ](/blog/speed-to-lead)[ Lead Generation ### Denver Auto Dealers: 2026 Digital Marketing Edge Boost sales for your Colorado auto dealership in 2026! Discover cutting-edge digital marketing strategies tailored for the evolving automotive landscape. Apr 19, 2026 9 min ](/blog/denver-auto-dealers-2026-digital-marketing)[ Social Media ### Denver Social Media Marketing Tips for Local Brands Boost your Denver business with these essential social media marketing tips. Learn strategies tailored for Colorado local brands in 2026. Apr 19, 2026 10 min ](/blog/denver-social-media-marketing-tips-local-brands)[ Local Marketing ### Colorado Reviews 2026: Boost Your Google Presence Discover proven strategies for Colorado businesses to significantly increase Google reviews in 2026. Attract more customers & rank higher locally. Apr 19, 2026 9 min ](/blog/colorado-business-google-reviews-2026)[ Lead Generation ### Colorado Real Estate Marketing Strategies 2026 Discover cutting-edge real estate marketing strategies for the Colorado market in 2026. Attract more buyers and sellers with our expert insights. Apr 11, 2026 8 min ](/blog/colorado-real-estate-marketing-strategies)[ Content Marketing ### Going Viral Won’t Pay Your Rent. This Will A viral moment is like a sparkler—bright and flashy, but it fades quickly. If you’re relying on fleeting fame to pay your bills, you might be in for a rude awakeni Jan 29, 2026 4 min ](/blog/going-viral-wont-pay-your-rent)[ SEO ### Yelp Doesn’t Love You — Google Does If you think Yelp is your golden ticket to success, you might be in for a shock. While it serves a niche market, Google is the titan of online visibility, and it’s Jan 25, 2026 6 min ](/blog/yelp-doesnt-love-you-google-does)[ Social Media Marketing ### Facebook Is Not Dead (Especially in Colorado) Imagine a local charity event in Denver that raises thousands of dollars through Facebook promotions and community shares. This isn't just a one-off; it reflects a Jan 22, 2026 5 min ](/blog/facebook-is-not-dead-especially-in-colorado)[ Social Media Marketing ### Your Cousin Can’t Handle Your Business Marketing. Here’s Why Relying on your cousin for business marketing may seem easy, convenient, and cost-effective, but it often backfires. Without the necessary skills and experience, they might struggl Jan 15, 2026 4 min ](/blog/your-cousin-cant-handle-business-marketing)[ Social Media Marketing ### Think Flyers Still Work? Here’s What Denver Consumers Actually Pay Attention To You might think digital ads dominate the marketing scene, but Denver consumers have a different story. Flyers still capture attention and drive engagement like few other tools can. Jan 4, 2026 7 min ](/blog/think-flyers-still-work-denver-consumers-attention)[ Paid Advertising ### The Truth About “Easy Traffic” — And What to Do Instead You might think that easy traffic is just a click away, but the truth is far more complicated. Chasing quick wins through flashy ads or viral posts can lead to fru Jan 1, 2026 6 min ](/blog/the-truth-about-easy-traffic)[ Social Media Marketing ### How AI Is Transforming Local Marketing in Colorado You might think AI is just for big corporations, but it’s reshaping local marketing in Colorado in ways you can’t ignore. Imagine crafting promotions that resonate deeply with your Nov 30, 2025 5 min ](/blog/how-ai-is-transforming-local-marketing-in-colorado)[ Digital Marketing ### Digital Marketing for Colorado Small Businesses In today's competitive landscape, every small business in Colorado needs to harness the power of digital marketing. It's not just about having a website; it’s about connecting with Nov 13, 2025 6 min ](/blog/what-every-small-business-in-colorado-should-know-about-digital-marketing)[ Review Management ### Why Review Responses Matter More Than the Reviews Imagine walking into a coffee shop where the barista not only remembers your name but also your favorite drink. That personal touch makes you feel valued, right? Similarly, how a b Nov 2, 2025 6 min ](/blog/why-review-responses-matter-more-than-reviews)[ Business Automation ### Marketing Automation for Denver Small Businesses Automation tools can help Denver business owners save time and increase efficiency. Oct 25, 2025 5 min ](/blog/denver-business-owners-automate-and-save-time)[ SEO ### Are You Making These 7 Fatal Local SEO Mistakes? (Denver Business Owners, This One's for You) Your Denver business could be hemorrhaging potential customers right now, and you might not even know it. While your competitors are capturing high-intent local searches, these seven deadl Oct 6, 2025 6 min ](/blog/are-you-making-these-7-fatal-local-seo-mistakes-denver-business-owners-this-ones-for-you)[ SEO ### How to Optimize Your Google Business Profile The Ultimate Guide to Google Business Profile Optimization for Beginners In today's digital age, having a robust online presence is crucial for any business, big or small. One of the mo Sep 30, 2025 5 min ](/blog/the-ultimate-guide-to-google-business-profile-optimization-for-beginners)[ Social Media Marketing ### Is Your Website Mobile Friendly? Why It Costs You Leads If your website isn’t mobile-friendly, you could be missing out on a huge chunk of potential customers. With more than half of all web traffic coming from mobile d Sep 11, 2025 6 min ](/blog/denver-business-owners-website-not-mobile-friendly-big-problem)[ Social Media Marketing ### The Best Ad Platforms for Denver Small Businesses Imagine your small business in Denver bustling with customers, all drawn in by the right ads. Choosing the best platforms can make all the difference. From Google Ads targeting loc Aug 17, 2025 5 min ](/blog/best-ad-platforms-denver-small-businesses)[ Social Media Marketing ### $10/Day Google Ads Strategy for Colorado Businesses If you're running a service-based business in Colorado, you might feel overwhelmed by advertising costs. But what if I told you that a simple $10/day ad strategy could boost your visibility without Aug 10, 2025 6 min ](/blog/the-10-dollar-day-ad-strategy-colorado-service-businesses)[ Social Media Marketing ### Denver Businesses: Stop Boosting Posts and Start Doing This Instead Did you know that relying solely on boosted posts can actually hurt your brand's visibility? Many Denver businesses fall into this trap, thinking it's a quick fix for engagement. B Jul 31, 2025 5 min ](/blog/denver-businesses-stop-boosting-posts)[ Social Media Marketing ### The Social Media Funnel Every Colorado Business Needs Have you ever wondered if a well-structured social media funnel can really transform your Colorado business? It’s not just about posting pretty pictures of the Rockies; it requires Jul 13, 2025 5 min ](/blog/the-social-media-funnel-every-colorado-business-needs)[ Social Media Marketing ### Social Media for Denver Businesses: Stop Ignoring It You're missing out on brand visibility, you're losing touch with customers, and you're letting competitors take the lead. Social media isn’t just a trend; it’s an essential platfor Jun 26, 2025 4 min ](/blog/why-denver-business-owners-should-stop-ignoring-social-media)[ SEO ### 2026 Local SEO Trends Every Colorado Business Should Know Have you ever wondered how your competitors seem to always be one step ahead? As we approach 2025, local SEO trends are shifting, and Colorado businesses need to adapt or risk bein May 19, 2025 5 min ](/blog/local-seo-trends-colorado-business)[ Paid Advertising ### A $10/Day Google Ads Strategy for Denver Businesses It's funny how many Denver business owners jump straight into ads without a solid plan. You might think that promoting your product is enough, but without knowing your May 16, 2025 6 min ](/blog/denver-business-owners-running-ads)[ SEO ### Local Search: Why Your Competitors Outrank You Have you noticed how your competitors seem to dominate local search? They're not just lucky; they've mastered local SEO strategies that put them ahead. From optimizing thei May 2, 2025 6 min ](/blog/why-competitors-are-dominating-local-search)[ SEO ### Does Your Business Show Up When Locals Search? When locals search for services you offer, does your business pop up? It's essential to make certain you're visible in those local searches. Ignoring this Apr 14, 2025 5 min ](/blog/does-your-business-show-up-when-locals-search)[ SEO ### The Ultimate Local SEO Checklist for Denver Businesses In a world where online visibility can make or break a business, Denver entrepreneurs need to stand out. Local SEO isn't just an option; it's a necessity. Apr 11, 2025 5 min ](/blog/ultimate-local-seo-checklist-denver-businesses)[ SEO ### Local SEO: Why Your Denver Business Is Invisible If your Denver small business isn't leveraging local SEO, you might as well be hiding in plain sight. Consumers are using their smartphones to find local services, and if your Mar 31, 2025 5 min ](/blog/why-denver-small-business-is-invisible-without-local-seo)[ SEO ### Incorporation of Company Branding and SEO SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO dea Apr 21, 2024 2 min ](/blog/incorporation-of-company-branding-and-seo)[ SEO ### A 5 Step Game Plan to Build Your Local Business Online Presence Building a business's online presence is crucial in today's digital landscape. Here's a structured five-step game plan to effectively establish and enhance your business's online presence: < Apr 19, 2024 3 min ](/blog/local-seo-denver)[ SEO ### Google now discounts all reciprocal links For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The al Apr 17, 2024 1 min ](/blog/google-now-discounts-all-reciprocal-links) ### Want to Work With Evan? Book a free strategy call to discuss how HEARD Digital Marketing can help your local business get found, get trusted, and get booked. [Book a Free Consultation](/consultation) ### Ready to Get Found, Trusted & Booked? Book a free strategy call and discover how we can grow your business. 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