---
title: "HEARD vs. Birdeye: Full Comparison for Local Businesses | HEARD Digital Marketing"
url: https://heardmarketing.io/heard-vs-birdeye
description: "Compare HEARD's done-for-you marketing against Birdeye's reputation management software. Features, pricing, and which is better for local service businesses."
lang: en
---

Honest Comparison

# HEARD vs. Birdeye

Birdeye tracks your reputation. HEARD builds it. Here is a side-by-side look at both.

## The Core Difference

Birdeye is a reputation management platform. You get dashboards, review request tools, listing sync, and survey features. You (or your team) operate the software and handle marketing separately.

HEARD is a full-service marketing agency with automation built in. We do not just monitor your reputation. We build it through ads, SEO, content, and review generation, all managed for you.

## Feature Comparison

| Feature | HEARD | Birdeye |
| --- | --- | --- |
| Type | Done-for-you agency | DIY software platform |
| Review generation | Automated + managed | Automated (self-serve) |
| Review monitoring | Managed, with response handling | Dashboard and alerts |
| Listing management | Core directories included | 200+ directories synced |
| Surveys and feedback | Not a core feature | Built-in survey tools |
| Google Ads management | Full management included | No |
| SEO and local search | Full execution included | Insights and audits (no execution) |
| Google Business Profile | Weekly optimization | Monitoring and posting |
| Missed-call text-back | Included | Included in some plans |
| Marketing strategy | Ongoing, included | No |
| Content and creative | Done for you | Templates (self-serve) |
| Multi-location support | Yes (per location) | Yes, built for scale |
| Best for | Owners who want results without extra work | Teams managing reputation at scale |

## Where Each One Wins

### Where Birdeye Is Stronger

#### 200+ Listing Sync

Automatic distribution of your business info across hundreds of directories. HEARD focuses on the top directories manually.

#### Customer Surveys

Built-in NPS and feedback surveys. HEARD does not include survey tools.

#### Enterprise Multi-Location

Built for businesses managing 50+ locations with centralized reporting and permissions.

### Where HEARD Is Stronger

#### Google Ads Management

Full campaign buildout, optimization, and reporting. Birdeye does not run ads.

#### SEO Execution

On-page SEO, technical audits, content strategy, local search optimization. Done for you, not just audited.

#### Marketing Strategy

Ongoing consultation, competitive analysis, and growth planning included. Birdeye is software without strategy.

#### Done-for-You Everything

You get results delivered. No dashboards to learn, no campaigns to build, no tools to operate.

## Who Should Pick What

### Pick Birdeye if you...

- Have a marketing team that handles ads, SEO, and content in-house
- Need to sync listings across 200+ directories at scale
- Want customer survey and NPS tracking tools
- Manage 50+ locations and need enterprise-level reporting

### Pick HEARD if you...

- Want more leads and appointments without operating marketing software
- Need someone to run your Google Ads, SEO, and GBP
- Prefer a single partner over juggling multiple tools and vendors
- Care more about business results than software features

## Frequently Asked Questions

### Is HEARD a replacement for Birdeye?

### How does HEARD handle listing management compared to Birdeye?

### Does HEARD have reporting like Birdeye?

### Can I use both HEARD and Birdeye together?

### How does pricing compare?

## Book a Free Strategy Call

Talk through your options with our team. Thirty minutes, no pressure.

Book a Free Strategy Call: https://heardmarketing.io/consultation

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