---
title: "HEARD vs. BrightLocal vs. Yext: Which Is Right for Your Local Business? | HEARD Digital Marketing"
url: https://heardmarketing.io/heard-vs-brightlocal-vs-yext
description: "Compare HEARD's done-for-you local marketing agency against BrightLocal and Yext DIY software. See pricing, features, and which solution actually delivers results for small business owners."
lang: en
---

Unbiased Comparison

# HEARD vs. BrightLocal vs. Yext: Which Is Right for Your Local Business?

Three brands. Three completely different products. Here is exactly what each one does, what it costs, and who it is built for.

Book a Free Strategy Call: https://heardmarketing.io/consultation

## What BrightLocal Actually Is

BrightLocal is a software platform. You log in, run reports, and manage your local SEO data yourself. It is a good tool for marketing agencies or in-house teams who want dashboards, citation tracking, and rank monitoring. It does not do the work for you. Someone on your team still needs to know what they are looking at and what to do about it.

$

**Starting price:** around $29 per month for the lowest tier. That gets you software access. Execution is on you.

## What Yext Actually Is

Yext is also software, focused on syndicating your business listing information across directories and data networks. It is strong at keeping your NAP (name, address, phone) consistent across the web. Like BrightLocal, it requires someone to manage it. It also requires an ongoing subscription to maintain those listings. Cancel and your data reverts.

$

**Starting price:** several hundred dollars per year for basic listing management. No strategy. No content. No ads. No results unless you drive them yourself.

## What HEARD Is

HEARD is a done-for-you local marketing agency. You do not log into dashboards. You do not manage anything. We handle your SEO, your Google Business Profile, your review generation, your lead automation, and your ads. You get monthly reports showing exactly what is working. We guarantee booked leads in 90 days or we keep working free.

The difference is not just price. It is who does the work.

## Side by Side

| Feature | HEARD | BrightLocal | Yext |
| --- | --- | --- | --- |
| Type | Done-for-you agency | DIY software | DIY software |
| Local SEO execution | Yes, included | No (data only) | No (listings only) |
| Google Business Profile management | Yes, weekly | Reporting only | Partial sync |
| Review generation | Automated system included | Manual tracking | No |
| Missed-call lead recovery | Included | No | No |
| Paid advertising | Optional add-on | No | No |
| Strategy and consultation | Ongoing | No | No |
| 90-day results guarantee | Yes | No | No |
| Cancel and lose everything | No | Partial | Yes (listings revert) |
| Best for | Business owners who want results without doing the work | Marketing teams who want reporting tools | Businesses managing their own listing distribution |

## The Real Question

If you have a marketing team in-house with the skills and time to execute local SEO, BrightLocal and Yext are legitimate tools. If you are a business owner who wants more calls, more booked appointments, and more reviews without adding another job to your plate, a done-for-you system is the only thing that will actually move the needle. HEARD is built for the second type of business owner.

## Book a Free Strategy Call

Talk through your options with our team. Thirty minutes, no pressure.

## Structured data

```json
[
  {
    "@context": "https://schema.org",
    "@type": "MarketingAgency",
    "@id": "https://heardmarketing.io/#organization",
    "name": "HEARD Digital Marketing",
    "alternateName": [
      "HEARD Marketing",
      "HEARD"
    ],
    "url": "https://heardmarketing.io",
    "logo": {
      "@type": "ImageObject",
      "url": "https://heardmarketing.io/og-image.jpg",
      "width": 1200,
      "height": 630
    },
    "image": "https://heardmarketing.io/og-image.jpg",
    "description": "Denver agency turning Google and Meta ads into booked appointments for local service businesses.",
    "slogan": "Get Found. Get Trusted. Get Booked.",
    "telephone": "+1-303-344-8100",
    "email": "hello@heardmarketing.io",
    "foundingDate": "1998",
    "foundingLocation": {
      "@type": "Place",
      "name": "Denver, Colorado"
    },
    "founder": {
      "@type": "Person",
      "name": "Evan Dechtman",
      "url": "https://evandechtman.com"
    },
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "201 Milwaukee St., #200",
      "addressLocality": "Denver",
      "addressRegion": "CO",
      "postalCode": "80206",
      "addressCountry": "US"
    },
    "geo": {
      "@type": "GeoCoordinates",
      "latitude": "39.7392",
      "longitude": "-104.9903"
    },
    "areaServed": [
      {
        "@type": "City",
        "name": "Denver",
        "containedInPlace": {
          "@type": "State",
          "name": "Colorado"
        }
      },
      {
        "@type": "City",
        "name": "Colorado Springs",
        "containedInPlace": {
          "@type": "State",
          "name": "Colorado"
        }
      },
      {
        "@type": "City",
        "name": "Boulder",
        "containedInPlace": {
          "@type": "State",
          "name": "Colorado"
        }
      },
      {
        "@type": "Country",
        "name": "United States"
      },
      {
        "@type": "Country",
        "name": "Canada"
      }
    ],
    "sameAs": [
      "https://www.facebook.com/spaheard",
      "https://instagram.com/feedbackheard",
      "https://www.linkedin.com/in/heardmarketing/"
    ],
    "knowsAbout": [
      "Local SEO",
      "Google Business Profile Optimization",
      "Review Management",
      "Lead Generation",
      "Marketing Automation",
      "Missed Call Text Back",
      "Speed to Lead",
      "Social Media Marketing",
      "Paid Advertising",
      "HVAC Marketing",
      "Dental Marketing",
      "Med Spa Marketing",
      "Healthcare Marketing",
      "Legal Marketing",
      "Auto Repair Marketing",
      "Restaurant Marketing",
      "Property Management Marketing",
      "Veterinary Marketing",
      "Real Estate Agent Marketing",
      "Fitness Center Marketing"
    ],
    "hasOfferCatalog": {
      "@type": "OfferCatalog",
      "@id": "https://heardmarketing.io/#services",
      "name": "Digital Marketing Services",
      "itemListElement": [
        {
          "@type": "OfferCatalog",
          "name": "Core Services",
          "itemListElement": [
            {
              "@type": "Offer",
              "itemOffered": {
                "@type": "Service",
                "@id": "https://heardmarketing.io/#sprint",
                "name": "The 90 Day Sprint",
                "description": "Google and Meta ads built and managed for booked appointments with conversion tracking, landing page and site fixes, and plain English reporting."
              }
            },
            {
              "@type": "Offer",
              "itemOffered": {
                "@type": "Service",
                "@id": "https://heardmarketing.io/services/local-seo",
                "name": "Local SEO"
              }
            },
            {
              "@type": "Offer",
              "itemOffered": {
                "@type": "Service",
                "@id": "https://heardmarketing.io/services/review-management",
                "name": "Review Management"
              }
            },
            {
              "@type": "Offer",
              "itemOffered": {
                "@type": "Service",
                "@id": "https://heardmarketing.io/services/lead-generation",
                "name": "Lead Generation"
              }
            },
            {
              "@type": "Offer",
              "itemOffered": {
                "@type": "Service",
                "@id": "https://heardmarketing.io/services/social-media-marketing",
                "name": "Social Media Marketing"
              }
            },
            {
              "@type": "Offer",
              "itemOffered": {
                "@type": "Service",
                "@id": "https://heardmarketing.io/services/paid-advertising",
                "name": "Paid Advertising"
              }
            },
            {
              "@type": "Offer",
              "itemOffered": {
                "@type": "Service",
                "@id": "https://heardmarketing.io/services/seo-services",
                "name": "SEO Services"
              }
            }
          ]
        },
        {
          "@type": "OfferCatalog",
          "name": "Booked & Reviewed™ Industry Solutions",
          "itemListElement": [
            {
              "@type": "Offer",
              "itemOffered": {
                "@type": "Service",
                "@id": "https://heardmarketing.io/hvac-marketing",
                "name": "Booked & Reviewed™ for HVAC"
              }
            },
            {
              "@type": "Offer",
              "itemOffered": {
                "@type": "Service",
                "@id": "https://heardmarketing.io/dental-marketing",
                "name": "Booked & Reviewed™ for Dental"
              }
            },
            {
              "@type": "Offer",
              "itemOffered": {
                "@type": "Service",
                "@id": "https://heardmarketing.io/med-spa-marketing",
                "name": "Booked & Reviewed™ for Med Spas"
              }
            },
            {
              "@type": "Offer",
              "itemOffered": {
                "@type": "Service",
                "@id": "https://heardmarketing.io/healthcare-marketing",
                "name": "Booked & Reviewed™ for Healthcare"
              }
            },
            {
              "@type": "Offer",
              "itemOffered": {
                "@type": "Service",
                "@id": "https://heardmarketing.io/legal-marketing",
                "name": "Booked & Reviewed™ for Legal"
              }
            },
            {
              "@type": "Offer",
              "itemOffered": {
                "@type": "Service",
                "@id": "https://heardmarketing.io/automotive-marketing",
                "name": "Booked & Reviewed™ for Auto Repair"
              }
            },
            {
              "@type": "Offer",
              "itemOffered": {
                "@type": "Service",
                "@id": "https://heardmarketing.io/fitness-marketing",
                "name": "Booked & Reviewed™ for Fitness"
              }
            },
            {
              "@type": "Offer",
              "itemOffered": {
                "@type": "Service",
                "@id": "https://heardmarketing.io/restaurant-marketing",
                "name": "Booked & Reviewed™ for Restaurants"
              }
            },
            {
              "@type": "Offer",
              "itemOffered": {
                "@type": "Service",
                "@id": "https://heardmarketing.io/property-management-marketing",
                "name": "Booked & Reviewed™ for Property Management"
              }
            },
            {
              "@type": "Offer",
              "itemOffered": {
                "@type": "Service",
                "@id": "https://heardmarketing.io/real-estate-marketing",
                "name": "Booked & Reviewed™ for Real Estate"
              }
            },
            {
              "@type": "Offer",
              "itemOffered": {
                "@type": "Service",
                "@id": "https://heardmarketing.io/veterinary-marketing",
                "name": "Booked & Reviewed™ for Veterinary"
              }
            }
          ]
        }
      ]
    }
  },
  {
    "@context": "https://schema.org",
    "@type": "Service",
    "@id": "https://heardmarketing.io/booked-reviewed#service",
    "name": "Booked & Reviewed™",
    "serviceType": "Marketing Automation Service",
    "description": "Done-for-you lead conversion automation system featuring 24/7 missed call text-back, online self-booking, automated review generation, quote follow-up sequences, and monthly strategy calls.",
    "brand": {
      "@type": "Brand",
      "@id": "https://heardmarketing.io/#organization",
      "name": "HEARD Digital Marketing"
    },
    "provider": {
      "@id": "https://heardmarketing.io/#organization"
    },
    "category": "Marketing Automation Software",
    "isRelatedTo": [
      {
        "@id": "https://heardmarketing.io/hvac-marketing"
      },
      {
        "@id": "https://heardmarketing.io/dental-marketing"
      },
      {
        "@id": "https://heardmarketing.io/med-spa-marketing"
      },
      {
        "@id": "https://heardmarketing.io/healthcare-marketing"
      },
      {
        "@id": "https://heardmarketing.io/legal-marketing"
      },
      {
        "@id": "https://heardmarketing.io/automotive-marketing"
      },
      {
        "@id": "https://heardmarketing.io/fitness-marketing"
      },
      {
        "@id": "https://heardmarketing.io/restaurant-marketing"
      },
      {
        "@id": "https://heardmarketing.io/property-management-marketing"
      },
      {
        "@id": "https://heardmarketing.io/real-estate-marketing"
      },
      {
        "@id": "https://heardmarketing.io/veterinary-marketing"
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "WebSite",
    "@id": "https://heardmarketing.io/#website",
    "name": "HEARD Digital Marketing",
    "url": "https://heardmarketing.io",
    "publisher": {
      "@id": "https://heardmarketing.io/#organization"
    },
    "potentialAction": {
      "@type": "SearchAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://heardmarketing.io/blog?search={search_term_string}"
      },
      "query-input": "required name=search_term_string"
    },
    "inLanguage": "en-US"
  },
  {
    "@context": "https://schema.org",
    "@type": "ItemList",
    "@id": "https://heardmarketing.io/#industry-solutions",
    "name": "Booked & Reviewed™ Industry Solutions",
    "description": "Specialized lead conversion automation solutions for different industries",
    "numberOfItems": 12,
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "name": "HVAC Contractors",
        "url": "https://heardmarketing.io/hvac-marketing"
      },
      {
        "@type": "ListItem",
        "position": 2,
        "name": "Dental Practices",
        "url": "https://heardmarketing.io/dental-marketing"
      },
      {
        "@type": "ListItem",
        "position": 3,
        "name": "Med Spas",
        "url": "https://heardmarketing.io/med-spa-marketing"
      },
      {
        "@type": "ListItem",
        "position": 4,
        "name": "Healthcare",
        "url": "https://heardmarketing.io/healthcare-marketing"
      },
      {
        "@type": "ListItem",
        "position": 5,
        "name": "Law Firms",
        "url": "https://heardmarketing.io/legal-marketing"
      },
      {
        "@type": "ListItem",
        "position": 6,
        "name": "Auto Repair",
        "url": "https://heardmarketing.io/automotive-marketing"
      },
      {
        "@type": "ListItem",
        "position": 7,
        "name": "Gyms & Fitness",
        "url": "https://heardmarketing.io/fitness-marketing"
      },
      {
        "@type": "ListItem",
        "position": 8,
        "name": "Restaurants",
        "url": "https://heardmarketing.io/restaurant-marketing"
      },
      {
        "@type": "ListItem",
        "position": 9,
        "name": "Property Management",
        "url": "https://heardmarketing.io/property-management-marketing"
      },
      {
        "@type": "ListItem",
        "position": 10,
        "name": "Real Estate Agents",
        "url": "https://heardmarketing.io/real-estate-marketing"
      },
      {
        "@type": "ListItem",
        "position": 11,
        "name": "Veterinary Clinics",
        "url": "https://heardmarketing.io/veterinary-marketing"
      },
      {
        "@type": "ListItem",
        "position": 12,
        "name": "General",
        "url": "https://heardmarketing.io/booked-reviewed"
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "ItemList",
    "@id": "https://heardmarketing.io/#services-list",
    "name": "HEARD Marketing Services",
    "description": "Digital marketing services for local service businesses",
    "numberOfItems": 8,
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "name": "The 90 Day Sprint",
        "description": "Google and Meta ads built and managed for booked appointments with conversion tracking, landing page and site fixes, and plain English reporting.",
        "url": "https://heardmarketing.io/"
      },
      {
        "@type": "ListItem",
        "position": 2,
        "name": "Local SEO",
        "url": "https://heardmarketing.io/services/local-seo"
      },
      {
        "@type": "ListItem",
        "position": 3,
        "name": "Review Management",
        "url": "https://heardmarketing.io/services/review-management"
      },
      {
        "@type": "ListItem",
        "position": 4,
        "name": "Lead Generation",
        "url": "https://heardmarketing.io/services/lead-generation"
      },
      {
        "@type": "ListItem",
        "position": 5,
        "name": "Social Media Marketing",
        "url": "https://heardmarketing.io/services/social-media-marketing"
      },
      {
        "@type": "ListItem",
        "position": 6,
        "name": "Paid Advertising",
        "url": "https://heardmarketing.io/services/paid-advertising"
      },
      {
        "@type": "ListItem",
        "position": 7,
        "name": "SEO Services",
        "url": "https://heardmarketing.io/services/seo-services"
      },
      {
        "@type": "ListItem",
        "position": 8,
        "name": "Analytics & Reporting",
        "url": "https://heardmarketing.io/services/analytics-reporting"
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "ItemList",
    "@id": "https://heardmarketing.io/#locations",
    "name": "HEARD Marketing Service Areas",
    "description": "Colorado locations served by HEARD Digital Marketing",
    "numberOfItems": 3,
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "name": "Denver"
      },
      {
        "@type": "ListItem",
        "position": 2,
        "name": "Colorado Springs"
      },
      {
        "@type": "ListItem",
        "position": 3,
        "name": "Boulder"
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "SiteNavigationElement",
    "name": "Main Navigation",
    "hasPart": [
      {
        "@type": "SiteNavigationElement",
        "position": 1,
        "name": "Home",
        "url": "https://heardmarketing.io/"
      },
      {
        "@type": "SiteNavigationElement",
        "position": 2,
        "name": "Services",
        "url": "https://heardmarketing.io/services/local-seo"
      },
      {
        "@type": "SiteNavigationElement",
        "position": 3,
        "name": "Industries",
        "url": "https://heardmarketing.io/industries"
      },
      {
        "@type": "SiteNavigationElement",
        "position": 4,
        "name": "Local SEO",
        "url": "https://heardmarketing.io/services/local-seo"
      },
      {
        "@type": "SiteNavigationElement",
        "position": 5,
        "name": "Resources",
        "url": "https://heardmarketing.io/resources"
      },
      {
        "@type": "SiteNavigationElement",
        "position": 6,
        "name": "Blog",
        "url": "https://heardmarketing.io/blog"
      },
      {
        "@type": "SiteNavigationElement",
        "position": 7,
        "name": "About",
        "url": "https://heardmarketing.io/about"
      },
      {
        "@type": "SiteNavigationElement",
        "position": 8,
        "name": "Contact",
        "url": "https://heardmarketing.io/contact"
      },
      {
        "@type": "SiteNavigationElement",
        "position": 9,
        "name": "Consultation",
        "url": "https://heardmarketing.io/consultation"
      }
    ]
  },
  {
    "@context": "https://schema.org",
    "@type": "BreadcrumbList",
    "itemListElement": [
      {
        "@type": "ListItem",
        "position": 1,
        "name": "Home",
        "item": "https://heardmarketing.io/"
      },
      {
        "@type": "ListItem",
        "position": 2,
        "name": "Home",
        "item": "https://heardmarketing.io/"
      },
      {
        "@type": "ListItem",
        "position": 3,
        "name": "HEARD vs. BrightLocal vs. Yext",
        "item": "https://heardmarketing.io/heard-vs-brightlocal-vs-yext"
      }
    ]
  }
]
```