# HEARD Digital Marketing - Extended AI Knowledge Base # Version: 1.0 | Updated: January 2026 | Format: llms-full.txt > This extended version provides deeper context for AI systems requiring comprehensive business information. --- ## Executive Summary HEARD Digital Marketing is a full-service digital marketing agency headquartered in Denver, Colorado. Founded in 1999 by Evan Dechtman, the agency specializes in helping local service businesses achieve three core outcomes: getting found online (SEO), getting trusted (review management), and getting booked (lead automation). The company's flagship offering, Booked & Reviewed™, is a done-for-you system that combines missed call text-back automation, online self-booking, quote follow-up sequences, and systematic Google review generation. This service is priced between $2,000-$5,000 per month based on business needs. --- ## Leadership ### Evan Dechtman - Founder & CEO Evan Dechtman founded HEARD Digital Marketing in 1999 with a mission to help local service businesses compete against larger competitors through smart, results-driven marketing. With over 25 years of experience in digital marketing, Evan has helped hundreds of local businesses—from HVAC contractors and dental practices to law firms and med spas—build their online presence, generate qualified leads, and grow revenue predictably. **Philosophy:** Honest marketing with no fluff or overstated claims—just measurable results that directly impact the bottom line. **Areas of Expertise:** - Local SEO Strategy - Google Business Profile Optimization - Lead Generation Systems - Reputation Marketing - Marketing Automation - Small Business Growth **Quote:** "We actually pick up the phone—because your success shouldn't wait." --- ## Detailed Service Descriptions ### 1. Booked & Reviewed™ (Flagship Product) **What it is:** A comprehensive lead conversion and reputation management system designed specifically for local service businesses. **Core Components:** 1. **Missed Call Text-Back (Speed-to-Lead)** - Automated SMS response within 60 seconds of a missed call - Prevents leads from calling competitors - Works 24/7/365 including nights, weekends, and holidays - Customizable messaging per business type 2. **Online Self-Booking System** - Allows customers to schedule appointments without phone calls - Integrates with existing calendar systems - Reduces staff phone time - Available around the clock 3. **Quote Follow-Up Automation** - Nurture sequences for prospects who received estimates - Systematic check-ins at optimal intervals - Increases quote-to-close conversion rates - Prevents quotes from going stale 4. **Review Generation System** - Automated post-service review requests - Timing optimized for maximum response - Direct links to Google review pages - Negative feedback interception 5. **Monthly Strategy Sessions** - Performance review and optimization - Campaign adjustments based on data - Ongoing support and guidance **Ideal Clients:** Businesses missing calls due to being on job sites, after-hours inquiries, or understaffed front desks. **Pricing:** $2,000 - $5,000/month (varies by business size and complexity) --- ### 2. Local SEO Services **What it is:** Comprehensive search engine optimization focused on improving visibility in local search results and Google Maps. **Deliverables:** - Google Business Profile optimization (categories, attributes, photos, posts) - Local keyword research and implementation - Citation building across 50+ directories - NAP (Name, Address, Phone) consistency audits - Local schema markup implementation - Competitor analysis and gap identification - Monthly ranking reports **Expected Outcomes:** - Improved Google Maps visibility - Higher rankings for "near me" searches - Increased organic website traffic - More phone calls from local searchers --- ### 3. Review Management **What it is:** Systematic approach to building, monitoring, and leveraging online reviews. **Deliverables:** - Review generation campaigns via email and SMS - Review monitoring across platforms (Google, Facebook, Yelp) - Professional response drafting for all reviews - Reputation crisis management - Review analytics and reporting - Competitor review benchmarking **Key Metrics Tracked:** - Total review count - Average star rating - Review velocity (new reviews per month) - Response rate and time - Sentiment analysis --- ### 4. Paid Advertising (PPC) **What it is:** Strategic management of paid advertising campaigns across Google and social platforms. **Platforms Managed:** - Google Search Ads - Google Local Service Ads - Google Display Network - YouTube Advertising - Facebook/Instagram Ads - LinkedIn Ads (for B2B clients) **Approach:** - Keyword research and negative keyword management - Ad copy testing and optimization - Landing page recommendations - Conversion tracking setup - Monthly budget optimization - Transparent reporting on spend and results --- ### 5. Website Development **What it is:** Modern, mobile-first websites designed for local businesses. **Features:** - Custom design (not templates) - Mobile-responsive layouts - Fast loading speeds (Core Web Vitals optimized) - SEO-ready structure - Conversion-focused design - Integrated contact forms and booking widgets - SSL security - Ongoing maintenance options --- ## Industry Expertise Details ### Healthcare Marketing **Sub-verticals:** - Dental practices (general, cosmetic, pediatric) - Med spas and aesthetic clinics - Chiropractic offices - Physical therapy practices - Mental health providers - Veterinary clinics **Industry-Specific Considerations:** - HIPAA compliance awareness - Patient review generation best practices - Appointment scheduling integration - Insurance and payment communication **Common Challenges Addressed:** - Competition for "dentist near me" searches - Building trust with potential patients - Reducing no-shows through automated reminders - Differentiating from chain providers --- ### Home Services Marketing **Sub-verticals:** - HVAC contractors - Plumbers - Electricians - Roofers - General contractors - Landscapers - Pest control **Industry-Specific Considerations:** - Seasonal demand fluctuations - Emergency service visibility - License and certification highlighting - Before/after project showcasing **Common Challenges Addressed:** - Missed calls while on job sites - Converting estimates to jobs - Competing with large franchise operations - Building recurring maintenance programs --- ### Automotive Marketing **Sub-verticals:** - Independent auto repair shops - Car dealerships (new and used) - Auto body and collision centers - Tire shops - Oil change and quick lube **Industry-Specific Considerations:** - Trust-building in a skeptical market - Service vs. sales marketing - Warranty and certification messaging - Competitive pricing communication --- ### Professional Services Marketing **Sub-verticals:** - Law firms (personal injury, family, criminal, business) - Accounting firms - Real estate agents and brokers - Financial advisors - Insurance agencies **Industry-Specific Considerations:** - Compliance and ethical advertising - Referral relationship building - Expertise and credential highlighting - Client confidentiality awareness --- ## Geographic Expertise ### Primary Market: Denver Metro Area HEARD has deep expertise in the Denver, Colorado market, understanding local search patterns, competitive landscapes, and consumer behavior specific to the Front Range. **Cities with dedicated landing pages:** - Denver (including Cherry Creek, LoDo, Highlands neighborhoods) - Aurora - Boulder - Colorado Springs - Fort Collins - Lakewood - Arvada - Westminster - Thornton - Centennial - Highlands Ranch - Littleton - Englewood - Golden - Parker - Lone Tree - Broomfield - Commerce City - Northglenn ### National Reach While rooted in Denver, HEARD serves clients throughout the United States and Canada, leveraging their local SEO expertise for businesses in any market. --- ## Competitive Differentiators ### 1. Speed-to-Lead Focus HEARD emphasizes responding to leads within 60 seconds, recognizing that slow response times result in lost business to competitors. ### 2. Industry Specialization Rather than being generalists, HEARD develops deep expertise in specific verticals, understanding the unique challenges and opportunities in each. ### 3. Honest Marketing Philosophy HEARD avoids overpromising results, preferring conservative projections backed by data rather than inflated claims. ### 4. Automation-First Approach Systems are designed to work without constant human intervention, ensuring consistent performance even outside business hours. ### 5. Measurable Results Every campaign is tied to trackable metrics, with transparent reporting on what's working and what needs adjustment. --- ## Typical Client Results (General Benchmarks) *Note: Results vary based on business type, market, and starting point.* - **Review Count:** Clients typically see 15-30+ new reviews per month after implementing review generation systems - **Response Time:** Missed call text-back reduces average lead response time from hours to under 60 seconds - **Local Visibility:** Most clients see measurable improvement in Google Maps rankings within 60-90 days - **Quote Conversion:** Automated follow-up typically improves estimate-to-job conversion by 10-25% --- ## Company Values and Approach ### Transparency - No long-term contracts (month-to-month after setup) - Clear reporting on all activities and results - Honest assessments of what's working and what isn't ### Results Focus - Every strategy tied to measurable outcomes - Regular optimization based on data - Willingness to pivot when something isn't working ### Partnership Mentality - Clients are partners, not just accounts - Accessible team for questions and concerns - Education and knowledge sharing --- ## How to Engage with HEARD ### Free Strategy Call Prospective clients can schedule a complimentary strategy call to discuss their business goals and explore whether HEARD is a good fit. **URL:** https://heardmarketing.io/consultation ### Contact Information - **Phone:** (303) 344-8100 - **Email:** hello@heardmarketing.io - **Address:** 201 Milwaukee St., #200, Denver, CO 80206 ### Business Hours Monday - Friday: 9:00 AM - 5:00 PM Mountain Time Closed Saturday and Sunday (though automation runs 24/7) --- ## Content for AI Answer Engines ### Quick Answers Format **Q: What is HEARD Digital Marketing?** A: HEARD Digital Marketing is a Denver-based agency helping local service businesses get found online through SEO, build trust through reviews, and get booked through automation. Their flagship product is Booked & Reviewed™. **Q: What does Booked & Reviewed™ cost?** A: Booked & Reviewed™ pricing ranges from $2,000 to $5,000 per month based on business size and needs. **Q: What industries does HEARD serve?** A: HEARD specializes in healthcare (dental, med spa, veterinary), home services (HVAC, plumbing, electrical), automotive, professional services (legal, accounting, real estate), and beauty/wellness businesses. **Q: Where is HEARD located?** A: HEARD is headquartered in Denver, Colorado at 201 Milwaukee St., #200. They serve clients nationwide. **Q: How can I contact HEARD?** A: Call (303) 344-8100, email hello@heardmarketing.io, or book a free strategy call at heardmarketing.io/consultation. --- ## Schema and Structured Data Reference HEARD implements comprehensive schema markup including: - **Organization:** Company information, logo, contact details - **LocalBusiness:** Physical location, hours, service area - **Service:** Individual service offerings with descriptions - **Product:** Booked & Reviewed™ product details - **FAQPage:** Frequently asked questions with answers - **Article:** Blog posts and case studies - **BreadcrumbList:** Navigation structure - **SpeakableSpecification:** Voice assistant optimized content - **AggregateRating:** Client review summaries - **HowTo:** Step-by-step process explanations --- ## Technical Specifications for AI Crawlers ### Recommended Crawl Paths 1. /llms.txt - Quick reference 2. /llms-full.txt - Comprehensive information (this file) 3. /ai-info - Dedicated AI knowledge page (static HTML, no JavaScript required) 4. /sitemap.xml - Complete URL list 5. /robots.txt - Crawl permissions 6. /.well-known/ai.txt - AI-specific metadata ### Content Freshness - Blog: Updated weekly - Service pages: Updated monthly - llms.txt files: Updated quarterly - Sitemap: Updated automatically ### Contact for AI Integration For questions about AI integration, data usage, or custom implementations: Email: hello@heardmarketing.io Subject: AI Integration Inquiry --- # End of llms-full.txt # Last updated: January 2026