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[](/) 2. [Services](/services) 3. Fractional CMO Strategic Marketing Leadership Last updated: February 2026 # Fractional CMO Services Get the strategic marketing leadership your business needs-without the $300K+ salary. Executive thinking. Tactical action. Real results. [Book Your Strategy Call](/consultation)[(303) 344-8100](tel:+13033448100) ## What is a Fractional CMO? A Fractional Chief Marketing Officer is an experienced marketing executive who works with your company on a part-time or contract basis. You get C-suite strategic thinking and leadership without the full-time executive salary, benefits, and overhead. ### Cost Savings Get CMO-level expertise at a fraction of the cost of a full-time hire ### Deep Expertise 25+ years of marketing experience across multiple industries ### Flexibility Scale engagement up or down based on your current needs ### Accountability Clear KPIs and measurable results, not just advice ## Who Is This For? Startups ready to scale but lacking marketing leadership Growing businesses that have outgrown DIY marketing Companies with scattered marketing efforts that need cohesion Businesses in transition (new markets, pivots, acquisitions) Teams with marketing staff but no strategic direction Founders wearing too many hats who need to delegate marketing ## What We Deliver full-service marketing leadership built for you to your business goals ### Strategy & Roadmap Clear 90-day and annual marketing plans aligned with your business objectives ### Demand Generation SEO, PPC, content marketing, paid ads, and lead generation campaigns ### Marketing Oversight Team leadership, vendor management, and campaign optimization ### Execution Support Hands-on implementation when needed, leveraging our full-service capabilities ### Reporting & KPIs Dashboards, attribution tracking, and regular performance reviews ### Leadership Advisory Strategic counsel for founders and executive teams ## Engagement Models Flexible packages designed to match your current stage and goals ### Starter Strategy Guidance 8–10 hrs/month - Monthly strategy sessions - Marketing audit & assessment - Goal setting & KPI definition - Quarterly roadmap planning - Email/Slack support Ideal for businesses needing strategic direction [Get Started](/consultation) Most Popular ### Growth Strategy + Oversight 10–20 hrs/week - Everything in Starter - Weekly team meetings - Campaign oversight & optimization - Vendor/agency management - Performance reporting - Budget allocation guidance Ideal for scaling businesses with existing marketing teams [Get Started](/consultation) ### Scale Full Partnership 20+ hrs/week - Everything in Growth - Hands-on execution support - Full analytics & attribution - Leadership advisory calls - Hiring & team building support - Board/investor reporting Ideal for high-growth companies ready to scale aggressively [Get Started](/consultation) ## Why Choose HEARD Marketing? ### Full-Service Capabilities Unlike solo consultants, we have an entire agency behind us-SEO, PPC, web, social, content, and more. ### history of results 62+ happy clients across healthcare, legal, home services, and professional services. ### Data-Driven Approach Every decision backed by data. Every campaign measured. Every dollar accountable. ### Executive + Tactical We think like executives but execute like operators. Strategy that gets implemented, not shelved. ## Our Process ### Discovery Deep look at your business, goals, challenges, and competitive landscape ### Strategy Custom marketing roadmap aligned with your growth objectives ### Execution Implementation oversight or hands-on support across all channels ### Reporting Clear KPIs, dashboards, and regular performance reviews ### Optimization Continuous improvement based on data and market feedback ## Client Results Healthcare Increased patient bookings by 45% in 6 months through strategic marketing overhaul Professional Services Reduced cost per lead by 60% while doubling qualified lead volume Home Services Grew from $2M to $5M revenue with cohesive multi-channel marketing strategy \*Results vary based on market, competition, and starting point. ## Frequently Asked Questions ### What is a fractional CMO? A fractional CMO for local service business is a part-time Chief Marketing Officer who provides executive-level marketing strategy and leadership without the $300K+ salary. Think of it as an outsourced marketing director who becomes part of your team-attending meetings, making decisions, and being accountable for results. ### How is a fractional CMO different from hiring an agency? An agency executes specific tactics (SEO, ads, etc.), while a fractional CMO provides strategic leadership-setting the overall direction, managing vendors, aligning all marketing with business goals, and ensuring every effort works together. It's the difference between a marketing strategy for local business and scattered tactics. ### How many hours per month do I get? Our engagement models range from 8-10 hours/month (strategic guidance) to 20+ hours/month (full marketing leadership). We recommend the right level based on your business size, team structure, and growth goals. Hours are flexible and can be adjusted monthly. ### What does a fractional CMO actually do? A fractional CMO develops your marketing strategy, sets KPIs, oversees campaigns, manages vendors and agencies, leads your marketing team, provides executive reporting, and ensures every marketing dollar drives measurable results. It's the digital marketing consultant for small business role raised to the C-suite. ### Is this right for my business size? Fractional CMO services are ideal for businesses doing $500K-$10M in revenue who need strategic marketing leadership but can't justify a full-time CMO salary. If you're a founder wearing too many hats, have a marketing team that needs direction, or are scaling quickly-this is for you. ### Can I scale up or down? Yes, our engagements are completely flexible. You can start with our Starter package and scale to Growth or Scale as your needs evolve. Hours can be adjusted monthly-no long-term lock-in required. ## Ready for Strategic Marketing Leadership? Let's discuss how a Fractional CMO can accelerate your growth. Book a free strategy call to explore the possibilities. ### Select a Time That Works for You 30-minute call No obligation Custom quote included Prefer to call instead? [Call (303) 344-8100](tel:+13033448100) ### Related Services [Local SEO](/services/local-seo)• [Paid Advertising](/services/paid-advertising)• [Review Management](/services/review-management)• [Analytics & Reporting](/services/analytics-reporting) ### Ready to Get Found, Trusted & Booked? Book a free strategy call and discover how we can grow your business. [Book Free Strategy Call](/consultation) ![HEARD Digital Marketing, Denver Local SEO Agency](/assets/heard-logo-Be3bnbS-.png) HEARD Digital Marketing 201 Milwaukee St., #200 Denver, CO 80206 [(303) 344-8100](tel:+13033448100) [hello@heardmarketing.io](mailto:hello@heardmarketing.io) [](https://www.facebook.com/spaheard)[](https://instagram.com/feedbackheard)[](https://www.linkedin.com/in/heardmarketing/)[](https://maps.app.goo.gl/7xPq9PzZQZ8rKJ6x6) ### Services - [Local SEO](/services/local-seo) - [SEO Services](/services/seo-services) - [Google Business Profile](/services/google-business-profile) - [Review Management](/services/review-management) - [Lead Generation](/services/lead-generation) - [Paid Advertising](/services/paid-advertising) - [Website Development](/services/website-development) - [Social Media](/services/social-media-marketing) - [Fractional CMO](/services/fractional-cmo) ### Industries - [Dental](/dental-marketing) - [HVAC](/hvac-marketing) - [Med Spa](/med-spa-marketing) - [Plumbing](/plumbing-marketing) - [Home Services](/industries/home-services) - [Legal](/legal-marketing) - [Automotive](/industries/automotive) - [Beauty & Wellness](/industries/beauty-wellness) - [Healthcare](/industries/healthcare) - [Real Estate](/industries/real-estate) - [View All](/industries) ### Company - [About Us](/about) - [Blog](/blog) - [Resources](/resources) - [Portfolio](/portfolio) - [FAQ](/faq) - [Contact](/contact) - [Booked & Reviewed™](/booked-reviewed-system) - [Our Guarantee](/why-we-guarantee) - [Missed-Call Text-Back](/missed-call-text-back) ### Compare - [HEARD vs. Podium](/heard-vs-podium) - [HEARD vs. Birdeye](/heard-vs-birdeye) - [HEARD vs. BrightLocal vs. Yext](/heard-vs-brightlocal-vs-yext) ### Service Areas - [Denver](/locations/denver) - [Aurora](/locations/aurora) - [Boulder](/locations/boulder) - [Colorado Springs](/locations/colorado-springs) - [Fort Collins](/locations/fort-collins) - [Lakewood](/locations/lakewood) - [Highlands Ranch](/locations/highlands-ranch) - [Westminster](/locations/westminster) - [All 19 Cities](/service-areas) [View on Google Maps](https://maps.app.goo.gl/7xPq9PzZQZ8rKJ6x6)[Leave a Review](https://g.page/r/CVj_dxO2et54EBM/review) ### Get Our Free Local Marketing Checklist Get weekly local marketing strategies delivered to your inbox. 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