Evan Dechtman
Founder & Digital Marketing Strategist
Evan Dechtman is the founder of HEARD Digital Marketing, bringing over 25 years of experience in Local SEO, Marketing Automation, and digital growth strategies. His mission is to help local businesses get found, get trusted, and get booked through proven, results-driven marketing systems like Booked & Reviewed™.
Articles by Evan Dechtman(104)
Most Local Businesses Quit Too Early. Here’s the Real Roadmap
Did you know that nearly 20% of local businesses fail within their first year? It’s a startling statistic, but it highlights a critical issue: many entrepreneurs simply don’t have
You Don’t Need More Traffic — You Need Better Strategy
You might think that cranking up your website traffic is the key to success, but that can be a slippery slope. What if the real game-changer is a smarter strategy focused on qualit
Going Viral Won’t Pay Your Rent. This Will
A viral moment is like a sparkler—bright and flashy, but it fades quickly. If you’re relying on fleeting fame to pay your bills, you might be in for a rude awakeni
Yelp Doesn’t Love You — Google Does
If you think Yelp is your golden ticket to success, you might be in for a shock. While it serves a niche market, Google is the titan of online visibility, and it’s
Facebook Is Not Dead (Especially in Colorado)
Imagine a local charity event in Denver that raises thousands of dollars through Facebook promotions and community shares. This isn't just a one-off; it reflects a
SEO Takes Time — But Ignoring It Costs More
Is it true that SEO takes time to yield results? While it may seem frustrating at first, the reality is that neglecting SEO can cost you considerably more in lost revenue
Your Cousin Can’t Handle Your Business Marketing. Here’s Why
Relying on your cousin for business marketing may seem easy, convenient, and cost-effective, but it often backfires. Without the necessary skills and experience, they might struggl
Marketing Isn’t an Expense — It’s the Growth Engine
Think of marketing as the engine that drives your business forward, not just a line item in your budget. When you start seeing marketing as a strategic investment, you'll open new
Stop Blaming the Algorithm — Start Fixing Your Strategy
It’s time to shift your focus from blaming the algorithm to refining your strategy. Many people get frustrated, thinking algorithms are the enemy, but that’s just a misconception.
Simple Ways to Grow Local Leads Without Ads
Learn how to get more local leads without ads by staying visible, building trust, and using everyday strategies that attract nearby clients year-round.
Think Flyers Still Work? Here’s What Denver Consumers Actually Pay Attention To
You might think digital ads dominate the marketing scene, but Denver consumers have a different story. Flyers still capture attention and drive engagement like few other tools can.
The Truth About “Easy Traffic” — And What to Do Instead
You might think that easy traffic is just a click away, but the truth is far more complicated. Chasing quick wins through flashy ads or viral posts can lead to fru
How to Own Page 1 of Google in Your Zip Code
Have you ever wondered why some businesses dominate the first page of Google while others struggle to be seen? If you want to own that coveted spot in your zip code, it’s time to take action. By op
Why Your Business Card Needs a QR Code
Imagine handing out a business card that not only captures attention but also offers instant access to your online presence. By incorporating a QR code, you can streamline how pote
Should You Hire In-House or Outsource Marketing?
Did you know that nearly 60% of companies struggle to decide between in-house marketing and outsourcing? This choice can greatly impact your brand's growth
Denver’s Top-Selling Businesses Have One Thing in Common
Like a well-tuned orchestra, Denver’s top-selling businesses harmonize their success through a singular focus: community engagement. They don’t just sell products; they bui
Denver Growth Hacks You Haven’t Tried Yet
Did you know that Denver has one of the fastest-growing populations in the U.S., with a 19% increase over the last decade? With such rapid growth, it’s crucial to explore i
Your First 90 Days With a Marketing Agency: What to Expect
When you start your journey with a marketing agency, you’ll quickly find that the first 90 days are critical. You'll get to know the agency's structure and the roles of the team me
The 3 Metrics Every Local Business Should Track
As a local business owner, you know how essential it is to understand your performance metrics. Tracking Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and Net Promoter Score (NPS)
Seasonal Marketing Tips for Denver Retailers
As a Denver retailer, you know seasonal changes can bring unique opportunities for your business. You can engage your customers by tapping into local events and <s
How AI Is Transforming Local Marketing in Colorado
You might think AI is just for big corporations, but it’s reshaping local marketing in Colorado in ways you can’t ignore. Imagine crafting promotions that resonate deeply with your
The 2025 Playbook for Growing Local Sales
If you're looking to boost your local sales, understanding your community is key. You can tap into local trends and preferences to tailor your offerings effectively. But it doesn't
Why Most Colorado Business Websites Are Outdated
Most Colorado business websites are practically stuck in the digital Stone Age. You might not realize it, but a sluggish, outdated site can turn potential customer
How to Dominate a Niche Market in Denver
If you think dominating a niche market in Denver is as easy as pie, think again. It takes strategy and a clear understanding of what makes you unique. By pinpointing your Unique Selling Pro
The Digital Marketing Blueprint for Denver Entrepreneurs
Did you know that 78% of consumers in Denver prefer to learn about local businesses through their online presence? As an entrepreneur in this vibrant city, you can't afford to over
What Every Small Business in Colorado Should Know About Digital Marketing
In today's competitive landscape, every small business in Colorado needs to harness the power of digital marketing. It's not just about having a website; it’s about connecting with
Local Trust=Local Traffic: Build It the Right Way
If you want to drive more traffic to your business, you need to focus on building local trust. It’s not just about having a great product; it’s about connecting with your community
Negative Review? Here’s the Classy Way to Flip It
Negative reviews can feel like a punch to the gut, but they don’t have to define your business. When you face criticism, it’s your chance to show how much you care about your custo
Why Review Responses Matter More Than the Reviews
Imagine walking into a coffee shop where the barista not only remembers your name but also your favorite drink. That personal touch makes you feel valued, right? Similarly, how a b
Your Reputation Is Your Revenue — Denver
Your online reputation directly impacts your Denver business revenue. Discover why reputation management matters.
Denver Business Owners: Automate and Save Time
Automation tools can help Denver business owners save time and increase efficiency.
Why Local Buyers Are Leaving Your Website
Learn why potential customers bounce from your site and how to keep them engaged.
The Power of Landing Pages for Denver Campaigns
Discover how optimized landing pages can boost your Denver marketing campaigns.
How to Get 5-Star Reviews Without Sounding Desperate
Strategically enhance your customer interactions to inspire 5-star reviews effortlessly.
How a Denver Spa Tripled Bookings With 3 Emails
While many businesses struggle to attract clients, a Denver spa found success by crafting three simple yet effective emails. These messages didn't just fill appoin
Why Collecting Emails at Checkout Is GOLD
Think of your favorite store; it probably keeps you in the loop with special offers and updates. When you collect emails at checkout, you're doing the same for your customers, esta
Email Marketing That Works for Local Restaurants and Shops
Email marketing can be the lifeblood of local restaurants and shops, yet many struggle to make it resonate with their audience. It’s not just about sending promotions; it’s about crafting messages
You Don’t Need a Huge List — Just the Right One
Did you know that emails sent to a smaller, targeted audience can have open rates up to 50% higher than those sent to a massive list? It's a surprising statistic t
Are You Making These 7 Fatal Local SEO Mistakes? (Denver Business Owners, This One's for You)
Your Denver business could be hemorrhaging potential customers right now, and you might not even know it. While your competitors are capturing high-intent local searches, these seven deadl
Are You Making These 7 Fatal Local SEO Mistakes? (Denver Business Owners, This One's for You)
Your Denver business could be hemorrhaging potential customers right now, and you might not even know it. While your competitors are capturing high-intent local searches, these seven deadl
AI Marketing Tools vs. Traditional Methods: Which Is Better For Your Denver Small Business?
You're standing at a crossroads that could define your Denver small business's future. On one side, you've got traditional marketing methods that have worked for decades, billb
Why Local Buyers Leave Your Website (and How to Keep Them)
Your website could be losing local buyers faster than a flash sale at a popular store. It’s frustrating, right? You’ve put in the effort, but for some reason, visitors don’t stick
The Ultimate Guide to Google Business Profile Optimization for Beginners
The Ultimate Guide to Google Business Profile Optimization for Beginners In today's digital age, having a robust online presence is crucial for any business, big or small. One of the mo
How to Turn Website Visitors Into Customers in Denver
In a bustling city like Denver, where competition is fierce, your website can either attract or repel potential customers. You might have great products, but without an opt
Your Homepage Needs These 3 Things — Or Else
Your homepage is the first impression you make online, and it can make or break your success. If your messaging isn't clear and compelling, visitors might quickly
DIY Website? Here’s What Most Colorado Businesses Get Wrong
Did you know that nearly 70% of DIY websites fail to attract and retain visitors due to poor design choices? If you’re one of the many Colorado businesses venturin
What a “Sticky Site” Means for Local SEO
Have you ever wondered how some websites keep you coming back for more? That’s the magic of a "sticky site." It’s not just about having great content; it’s about creating an engaging experi
The 3-Second Rule That Determines Your Conversion Rate
In today’s fast-paced digital world, you’ve got mere seconds to make an impression on your website visitors. If they don’t feel engaged right away, they’ll likely bounce. Understanding the
Denver Business Owners: Your Website Isn’t Mobile-Friendly? Big Problem
If your website isn’t mobile-friendly, you could be missing out on a huge chunk of potential customers. With more than half of all web traffic coming from mobile d
How Fast Does Your Site Load? It Could Be Costing You Sales
A sleek, fast-loading website can be the difference between a sale and a user clicking away in frustration. You might think your content is king, but if your site takes too long to
Is Your Website Losing You Business in Denver?
Is your website truly working for you in Denver? If it’s poorly designed, slow to load, or hard to navigate, you could be losing potential custome
3 Local Ad Campaigns That Delivered 5x Returns
Think of a seed planted in fertile ground—it has the potential to flourish and yield abundant returns. Local businesses are harnessing creative advertising strategies that not only
The Truth About “Cheap Clicks” in Denver
You know what's funny? Many businesses in Denver are still chasing those cheap clicks, thinking they're snagging a great deal. But here's the kicker: those low-cost clicks often do
How to Track ROI From Local Advertising
When it comes to local advertising, tracking your ROI can feel like a challenging task. But it doesn’t have to be. Start by defining your advertising goals and ide
Retargeting Ads 101: Bring Lost Customers Back
You want to boost your sales, reconnect with lost customers, and enhance brand awareness. Retargeting ads offer a powerful solution to achieve the
The Best Ad Platforms for Denver Small Businesses
Imagine your small business in Denver bustling with customers, all drawn in by the right ads. Choosing the best platforms can make all the difference. From Google Ads targeting loc
Why Most Local Ads Fail — and How to Fix Them
Have you ever wondered why your local ads aren't getting the results you hoped for? It’s often due to poor targeting and lackluster content that misses the mark with your audience.
The $10/Day Ad Strategy for Colorado Service-Based Businesses
If you're running a service-based business in Colorado, you might feel overwhelmed by advertising costs. But what if I told you that a simple $10/day ad strategy could boost your visibility without
How to Run Local Ads That Actually Convert
To run local ads that convert, to connect with your audience, and to boost your business, you need a solid strategy. Start by understanding who your customers are
Google Ads Vs Facebook Ads: What Works Best in Denver?
Did you know that nearly 80% of consumers in Denver use online searches to find local services? This makes choosing the right advertising platform essential for your business. <str
Denver Businesses: Stop Boosting Posts and Start Doing This Instead
Did you know that relying solely on boosted posts can actually hurt your brand's visibility? Many Denver businesses fall into this trap, thinking it's a quick fix for engagement. B
Social Proof: The Currency of Trust in 2025
In 2025, social proof isn’t just a trend; it’s the backbone of trust in our everyday decisions. You rely on real-time feedback and influencer insights more than ev
TikTok for Local Business? Yes — and Here’s Why
Did you know that TikTok's user base is rapidly expanding, with millions of active users enthusiastic to discover local businesses? This platform isn’t just for vi
Behind the Scenes: A Denver Business That Went Viral
Imagine sipping coffee in a local Denver shop when a brilliant idea sparks your creativity. That’s exactly how a thriving business was born, enchanting the hearts of many. But what
Is Your Business Ghosting Customers on Instagram?
Are you aware that neglecting customer interactions on Instagram could be harming your business? If you're missing messages and failing to post regularly, your followers might feel
The Social Media Funnel Every Colorado Business Needs
Have you ever wondered if a well-structured social media funnel can really transform your Colorado business? It’s not just about posting pretty pictures of the Rockies; it requires
How to Use Reels to Drive Foot Traffic in Denver
If you're looking to boost foot traffic to your Denver business, using Instagram Reels can be a game changer. These short, engaging videos allow you to showcase yo
5 Content Ideas That Attract Local Customers Fast
Attracting local customers, building community ties, and creating memorable experiences are key to your business's success. But how do you do it? By leveraging <st
Stop Posting for Likes: Start Posting for Leads
Imagine a brand that garners thousands of likes on each post but struggles to convert those interactions into sales. It’s a common scenario, and it illustrates a critical point: likes don’t
The #1 Content Strategy for Local Service Providers in Denver
Imagine a local HVAC service in Denver that shares tips on preparing your home for winter while highlighting local weather patterns. This type of
Why Denver Business Owners Should Stop Ignoring Social Media
You're missing out on brand visibility, you're losing touch with customers, and you're letting competitors take the lead. Social media isn’t just a trend; it’s an essential platfor
The Local Ranking Factors Google Doesn't Tell You About
When it comes to boosting your local search rankings, you might think you know all the essential factors. But what if I told you there are subtle elements Google doesn’t openly dis
Google Posts: The Secret Weapon for Denver Storefronts
Imagine your storefront bustling with enthusiastic customers, drawn in by exciting promotions and events right at their fingertips. Google Posts can make that visi
The Fastest Way to Boost Your Google Presence in Denver
If you want to boost your Google presence in Denver quickly, you need to take action now. Start by optimizing your Google My Business listing—it's your digital storefron
What a 4.7-Star Rating Means for Local Sales
Imagine a local café with a 4.7-star rating on Google. This rating not only draws in curious customers but also builds trust among regulars. When potential pa
The Denver Guide to Getting Found on Google Maps
If you're a local business in Denver, getting found on Google Maps is essential for attracting customers. By claiming your Google My Business listing and optimizing your profil
Claiming Your Business on Google? Don’t Skip These Steps
You might think claiming your business on Google is a hassle, but it's easier than you think and absolutely worth it. By taking a few simple steps, you can greatly boost your <
Google Reviews: The Gold Standard for Denver Visibility
Did you know that nearly 84% of consumers trust online reviews as much as personal recommendations? In Denver's competitive market, harnessing the power of Google Revie
How to Fully Optimize Your Google Business Profile in 2025
To fully optimize your Google Business Profile in 2025, you need to take a proactive approach. Start by claiming and verifying your listing to boost your credibility. Make certain
Is Your Google Profile Costing You Customers in Denver?
Is your Google Profile truly reflecting the best of your business in Denver? An incomplete or outdated profile can turn potential customers away, pushing them righ
The $0 Strategy Every Boulder Business Should Use to Dominate Google Maps
Want to boost your visibility, attract more customers, and dominate Google Maps? You can do all that without spending a dime. By optimizing your Google Business Profile, you'll
2025 Local SEO Trends Every Colorado Business Should Know
Have you ever wondered how your competitors seem to always be one step ahead? As we approach 2025, local SEO trends are shifting, and Colorado businesses need to adapt or risk bein
Denver Business Owners: Do THIS Before Running Ads
It's funny how many Denver business owners jump straight into ads without a solid plan. You might think that promoting your product is enough, but without knowing your
The 7-Minute SEO Fix for Denver Businesses
If you're a Denver business owner, you know how essential it is to stand out online. A quick, effective SEO fix can make all the difference in attracting local
How Voice Search Is Changing Local SEO in Colorado
If you're running a business in Colorado, you've probably noticed how voice search is changing the game for local SEO. It's not just about keywords any
The Truth About “Near Me” Searches in Denver
In today's fast-paced world, "near me" searches are revolutionizing how you find local services and products in Denver. These queries reflect a growing demand for immed
Why Your Competitors Are Dominating Local Search — And You’re Not
Have you noticed how your competitors seem to dominate local search? They're not just lucky; they've mastered local SEO strategies that put them ahead. From optimizing thei
What Google Wants From Denver Small Business Websites
If you own a small business in Denver, you need to know what Google expects from your website. It's not just about having a digital presence; it's about creating quality content</st
How Reviews Impact Google Rankings in Colorado
When it comes to boosting your local business in Colorado, online reviews aren't just fluff—they're essential. They shape your credibility and visibility on Google.
3 Common SEO Mistakes Killing Your Denver Business Growth
Did you know that nearly 75% of consumers never scroll past the first page of search results? If your Denver business isn't showing up there, you could be miss
Denver’s Secret Weapon for Beating National Brands: Local SEO
Did you know that local SEO can be the game changer for Denver businesses looking to outshine national brands? It's not just about having a we
Does Your Business Show Up When Locals Search?
When locals search for services you offer, does your business pop up? It's essential to make certain you're visible in those local searches. Ignoring this
The Ultimate Local SEO Checklist for Denver Businesses
In a world where online visibility can make or break a business, Denver entrepreneurs need to stand out. Local SEO isn't just an option; it's a necessity.
How to Rank Higher on Google Maps in Denver
If you want to stand out on Google Maps in Denver, it all starts with claiming and optimizing your Google My Business listing. This essential step can greatly affect your visibilit
5 Local SEO Tips Boulder Businesses Can’t Afford to Ignore
Did you know that 46% of all Google searches are looking for local information? If you want your Boulder business to stand out, you can't ignore the power of local SEO. By impl
Why Your Denver Small Business Is Invisible Without Local SEO
If your Denver small business isn't leveraging local SEO, you might as well be hiding in plain sight. Consumers are using their smartphones to find local services, and if your
Is Search Engine Submission Necessary?
The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that
Can Any Inbound Linking Hurt My Ranking?
The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continu
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, i
Absolute Links vs. Relative Links - SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that abso
Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO dea
A 5 Step Game Plan to Build Your Local Business Online Presence
Building a business's online presence is crucial in today's digital landscape. Here's a structured five-step game plan to effectively establish and enhance your business's online presence: <
Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing
Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The al