Evan Dechtman
Founder & Digital Marketing Strategist
Evan Dechtman is the founder of HEARD Digital Marketing, bringing over 25 years of experience in Local SEO, Marketing Automation, and digital growth strategies. His mission is to help local businesses get found, get trusted, and get booked through proven, results-driven marketing systems like Booked & Reviewed™.
Articles by Evan Dechtman(33)
What Is Answer Engine Optimization (AEO) and Why Your Business Needs It Now
Search is changing fast. AI tools like ChatGPT, Google AI Overviews, and Perplexity now answer questions directly — without sending users to your website. Here's how to get cited.
Why Speed to Lead Matters More Than Your Ad Budget
Most local businesses spend thousands on ads but lose leads because they respond too slow. Here's why speed to lead matters more than your ad budget.
Denver Auto Dealers: 2026 Digital Marketing Edge
Boost sales for your Colorado auto dealership in 2026! Discover cutting-edge digital marketing strategies tailored for the evolving automotive landscape.
Denver Social Media Marketing Tips for Local Brands
Boost your Denver business with these essential social media marketing tips. Learn strategies tailored for Colorado local brands in 2026.
Colorado Reviews 2026: Boost Your Google Presence
Discover proven strategies for Colorado businesses to significantly increase Google reviews in 2026. Attract more customers & rank higher locally.
Colorado Real Estate Marketing Strategies 2026
Discover cutting-edge real estate marketing strategies for the Colorado market in 2026. Attract more buyers and sellers with our expert insights.
Going Viral Won’t Pay Your Rent. This Will
A viral moment is like a sparkler—bright and flashy, but it fades quickly. If you’re relying on fleeting fame to pay your bills, you might be in for a rude awakeni
Yelp Doesn’t Love You — Google Does
If you think Yelp is your golden ticket to success, you might be in for a shock. While it serves a niche market, Google is the titan of online visibility, and it’s
Facebook Is Not Dead (Especially in Colorado)
Imagine a local charity event in Denver that raises thousands of dollars through Facebook promotions and community shares. This isn't just a one-off; it reflects a
Your Cousin Can’t Handle Your Business Marketing. Here’s Why
Relying on your cousin for business marketing may seem easy, convenient, and cost-effective, but it often backfires. Without the necessary skills and experience, they might struggl
Think Flyers Still Work? Here’s What Denver Consumers Actually Pay Attention To
You might think digital ads dominate the marketing scene, but Denver consumers have a different story. Flyers still capture attention and drive engagement like few other tools can.
The Truth About “Easy Traffic” — And What to Do Instead
You might think that easy traffic is just a click away, but the truth is far more complicated. Chasing quick wins through flashy ads or viral posts can lead to fru
How AI Is Transforming Local Marketing in Colorado
You might think AI is just for big corporations, but it’s reshaping local marketing in Colorado in ways you can’t ignore. Imagine crafting promotions that resonate deeply with your
Digital Marketing for Colorado Small Businesses
In today's competitive landscape, every small business in Colorado needs to harness the power of digital marketing. It's not just about having a website; it’s about connecting with
Why Review Responses Matter More Than the Reviews
Imagine walking into a coffee shop where the barista not only remembers your name but also your favorite drink. That personal touch makes you feel valued, right? Similarly, how a b
Marketing Automation for Denver Small Businesses
Automation tools can help Denver business owners save time and increase efficiency.
Are You Making These 7 Fatal Local SEO Mistakes? (Denver Business Owners, This One's for You)
Your Denver business could be hemorrhaging potential customers right now, and you might not even know it. While your competitors are capturing high-intent local searches, these seven deadl
How to Optimize Your Google Business Profile
The Ultimate Guide to Google Business Profile Optimization for Beginners In today's digital age, having a robust online presence is crucial for any business, big or small. One of the mo
Is Your Website Mobile Friendly? Why It Costs You Leads
If your website isn’t mobile-friendly, you could be missing out on a huge chunk of potential customers. With more than half of all web traffic coming from mobile d
The Best Ad Platforms for Denver Small Businesses
Imagine your small business in Denver bustling with customers, all drawn in by the right ads. Choosing the best platforms can make all the difference. From Google Ads targeting loc
$10/Day Google Ads Strategy for Colorado Businesses
If you're running a service-based business in Colorado, you might feel overwhelmed by advertising costs. But what if I told you that a simple $10/day ad strategy could boost your visibility without
Denver Businesses: Stop Boosting Posts and Start Doing This Instead
Did you know that relying solely on boosted posts can actually hurt your brand's visibility? Many Denver businesses fall into this trap, thinking it's a quick fix for engagement. B
The Social Media Funnel Every Colorado Business Needs
Have you ever wondered if a well-structured social media funnel can really transform your Colorado business? It’s not just about posting pretty pictures of the Rockies; it requires
Social Media for Denver Businesses: Stop Ignoring It
You're missing out on brand visibility, you're losing touch with customers, and you're letting competitors take the lead. Social media isn’t just a trend; it’s an essential platfor
2026 Local SEO Trends Every Colorado Business Should Know
Have you ever wondered how your competitors seem to always be one step ahead? As we approach 2025, local SEO trends are shifting, and Colorado businesses need to adapt or risk bein
A $10/Day Google Ads Strategy for Denver Businesses
It's funny how many Denver business owners jump straight into ads without a solid plan. You might think that promoting your product is enough, but without knowing your
Local Search: Why Your Competitors Outrank You
Have you noticed how your competitors seem to dominate local search? They're not just lucky; they've mastered local SEO strategies that put them ahead. From optimizing thei
Does Your Business Show Up When Locals Search?
When locals search for services you offer, does your business pop up? It's essential to make certain you're visible in those local searches. Ignoring this
The Ultimate Local SEO Checklist for Denver Businesses
In a world where online visibility can make or break a business, Denver entrepreneurs need to stand out. Local SEO isn't just an option; it's a necessity.
Local SEO: Why Your Denver Business Is Invisible
If your Denver small business isn't leveraging local SEO, you might as well be hiding in plain sight. Consumers are using their smartphones to find local services, and if your
Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO dea
A 5 Step Game Plan to Build Your Local Business Online Presence
Building a business's online presence is crucial in today's digital landscape. Here's a structured five-step game plan to effectively establish and enhance your business's online presence: <
Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The al