Question 1

How do you generate HVAC leads?

Accepted Answer

We use a multi-channel approach combining local SEO, Google Ads for high-intent searches like 'AC repair near me,' Google Business Profile optimization, automated review generation, and speed-to-lead automation. Every channel works together as a complete HVAC lead generation system.

Question 2

How do I get leads in the off-season?

Accepted Answer

We run seasonal campaigns promoting maintenance plans, tune-ups, and indoor air quality services during slower months. Paid ads targeting 'furnace tune-up' in fall and 'AC maintenance' in spring keep your schedule full year-round. Content marketing builds organic traffic that compounds over time.

Question 3

How important is SEO for HVAC companies?

Accepted Answer

Critical. Over 80% of homeowners search Google before hiring an HVAC company. If you're not ranking for 'HVAC near me,' 'AC repair [city],' and 'furnace installation,' you're losing calls to competitors who are. Our HVAC marketing agency approach puts you at the top.

Question 4

How does speed to lead help HVAC companies?

Accepted Answer

When a homeowner's AC dies in July, they call the first 2-3 companies on Google. If your team is on a job and misses the call, our system texts them within 60 seconds with a booking link. Businesses using speed to lead are 21x more likely to qualify leads.

Question 5

What ad platforms work best for HVAC?

Accepted Answer

Google Ads is #1 for HVAC because it captures high-intent searches ('AC repair now,' 'furnace not working'). Google Local Service Ads (LSAs) are also powerful. Facebook/Instagram work well for maintenance plan promotions and seasonal awareness campaigns.

Question 6

How do I get more HVAC reviews?

Accepted Answer

Our automated system sends review requests via text after every completed job. Techs can trigger requests from the field. Most HVAC clients earn 15-30 new Google reviews per month, building the social proof that wins the next call.

Question 7

What ROI can I expect?

Accepted Answer

Most HVAC companies see a 3-5x return on marketing investment within 90 days. Emergency service calls from Google Ads often deliver same-day ROI. Long-term SEO compounds over 6-12 months for even higher returns.

Question 8

Do you work with both residential and commercial HVAC?

Accepted Answer

Yes. Residential and commercial HVAC require different marketing strategies. Residential focuses on local SEO and emergency search capture. Commercial requires more B2B targeting, relationship building, and longer sales cycles. We tailor the approach to your mix.

Fill Your HVAC Schedule Year-Round

Common Challenges HVAC Companies Face

How Booked & Reviewed™ Solves It

Speed-to-Lead Capture

Automated Review Generation

HVAC SEO & Google Maps

Seasonal Campaign Strategy

Typical HVAC Client Results*

HVAC Marketing FAQ

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