HEARD vs. Birdeye
Birdeye tracks your reputation. HEARD builds it. Here is a side-by-side look at both.
The Core Difference
Birdeye is a reputation management platform. You get dashboards, review request tools, listing sync, and survey features. You (or your team) operate the software and handle marketing separately.
HEARD is a full-service marketing agency with automation built in. We do not just monitor your reputation. We build it through ads, SEO, content, and review generation, all managed for you.
Feature Comparison
| Feature | HEARD | Birdeye |
|---|---|---|
| Type | Done-for-you agency | DIY software platform |
| Review generation | Automated + managed | Automated (self-serve) |
| Review monitoring | Managed, with response handling | Dashboard and alerts |
| Listing management | Core directories included | 200+ directories synced |
| Surveys and feedback | Not a core feature | Built-in survey tools |
| Google Ads management | Full management included | No |
| SEO and local search | Full execution included | Insights and audits (no execution) |
| Google Business Profile | Weekly optimization | Monitoring and posting |
| Missed-call text-back | Included | Included in some plans |
| Marketing strategy | Ongoing, included | No |
| Content and creative | Done for you | Templates (self-serve) |
| Multi-location support | Yes (per location) | Yes, built for scale |
| Best for | Owners who want results without extra work | Teams managing reputation at scale |
Where Each One Wins
Where Birdeye Is Stronger
200+ Listing Sync
Automatic distribution of your business info across hundreds of directories. HEARD focuses on the top directories manually.
Customer Surveys
Built-in NPS and feedback surveys. HEARD does not include survey tools.
Enterprise Multi-Location
Built for businesses managing 50+ locations with centralized reporting and permissions.
Where HEARD Is Stronger
Google Ads Management
Full campaign buildout, optimization, and reporting. Birdeye does not run ads.
SEO Execution
On-page SEO, technical audits, content strategy, local search optimization. Done for you, not just audited.
Marketing Strategy
Ongoing consultation, competitive analysis, and growth planning included. Birdeye is software without strategy.
Done-for-You Everything
You get results delivered. No dashboards to learn, no campaigns to build, no tools to operate.
Who Should Pick What
Pick Birdeye if you...
- Have a marketing team that handles ads, SEO, and content in-house
- Need to sync listings across 200+ directories at scale
- Want customer survey and NPS tracking tools
- Manage 50+ locations and need enterprise-level reporting
Pick HEARD if you...
- Want more leads and appointments without operating marketing software
- Need someone to run your Google Ads, SEO, and GBP
- Prefer a single partner over juggling multiple tools and vendors
- Care more about business results than software features
Frequently Asked Questions
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